August 29, 2019 | By Indro Dojo Digital
Ready to master back-to-school time leveraging the power and reach of Facebook and Instagram? Time to practice your video skills because a few awesome videos will help you get the attention of new leads this year. Back-to-school is always a stressful time of year when parents start feeling anxious about their kids and how they’ll […]
Read moreAugust 28, 2019 | By Indro Dojo Digital
Ready to leverage the power of the sometimes aggravating and impossible moving target of Facebook Video? Great! I’m going to give you a simple formula to get them done. Video makes all the difference between posts that get engagement on and those that don’t. Most importantly, when running ads, video ads cost less, and allow […]
Read moreAugust 28, 2019 | By Indro Dojo Digital
Storytelling is a great skill to have when marketing your martial arts school. Even if you got a marketing degree, chances are there was no storytelling lecture at the time. Afterall, you opened a martial arts school because of your love for the martial arts… Nobody ever mentioned having to become a marketing ninja […]
Read moreJuly 16, 2019 | By Indro Dojo Digital
Hey there! One of the most crucial factors that will determine how many leads your website will generate is how much online traffic it receives. Sounds obvious, but it’s a numbers game: the more visits your website receives, the higher the percentage of leads it will convert. Let’s say you are in the market for […]
Read moreApril 1, 2019 | By Indro Dojo Digital
In this blog, I will try to shed some light on a topic that generates lots of confusion among martial arts clients that I speak to: SEO! Everybody wants it, nobody knows what it is or how much it actually does help them. Let’s start by defining SEO: Search Engine Optimization. As the name implies, […]
Read moreAugust 5, 2018 | By Indro Dojo Digital
One of the biggest mistakes businesses often make when crafting their marketing message is trying to make a “one size fits all” advertising campaign, often talking about what they do rather then how it helps the customer. Broad, generic ads are very unlikely to resonate with anyone, and will often produce disappointing results. Before you […]
Read moreFebruary 12, 2018 | By Indro Dojo Digital
In today’s article I will show you a very simple tweak that can highly improve your search engine visibility and get a lot more clicks (+Traffic) to your website. A verified Google My Business (GMB) page is something that is overlooked by most martial arts school websites, but very important and easy to setup. Just […]
Read moreJanuary 15, 2018 | By Indro Dojo Digital
On Thursday January 11th, 2018 Mark Zuckerberg announced a major change to the News Feed that will “show you more content from friends and family, and less from publishers” What is the update?Basically, posts from Facebook Business Pages will no longer be showed in the News Feed unless you are running Facebook Ads. Apparently, this will need […]
Read moreOctober 2, 2017 | By Indro Dojo Digital
In the online marketing space, the term “Traffic Temperatures” is a very common concept that has especially been propelled forward by the popularity of advertising on Facebook and social media. This is an important concept, because it is one of the MAIN reasons why advertisers fail on Facebook, and why many martial arts school owners […]
Read moreSeptember 5, 2017 | By Indro Dojo Digital
Getting started with Facebook Ads can seem daunting, but is actually very easy. Mastering the entire platform on the other hand is definitely much more difficult. As a local business, most of the information out there does not apply to your martial arts school. Stay connected to Dojo Digital, and learn only the essential information […]
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