Defining Your Customer Avatar

August 5, 2018 | By Indro Dojo Digital

One of the biggest mistakes businesses often make when crafting their marketing message is trying to make a “one size fits all” advertising campaign, often talking about what they do rather then how it helps the customer. Broad, generic ads are very unlikely to resonate with anyone, and will often produce disappointing results. Before you […]

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Improve Your Martial Arts School’s Local Rankings with an optimized Google My Business Profile

February 12, 2018 | By Indro Dojo Digital

In today’s article I will show you a very simple tweak that can highly improve your search engine visibility and get a lot more clicks (+Traffic) to your website. A verified Google My Business (GMB) page is something that is overlooked by most martial arts school websites, but very important and easy to setup. Just […]

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How the New Facebook Update Will Affect Martial Arts Marketing in 2018

January 15, 2018 | By Indro Dojo Digital

On Thursday January 11th, 2018 Mark Zuckerberg announced a major change to the News Feed that will “show you more content from friends and family, and less from publishers” What is the update?Basically, posts from Facebook Business Pages will no longer be showed in the News Feed unless you are running Facebook Ads.  Apparently, this will need […]

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Understanding Traffic Temperatures

October 2, 2017 | By Indro Dojo Digital

In the online marketing space, the term “Traffic Temperatures” is a very common concept that has especially been propelled forward by the popularity of advertising on Facebook and social media. This is an important concept, because it is one of the MAIN reasons why advertisers fail on Facebook, and why many martial arts school owners […]

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