Ready to master back-to-school time with the most effective marketing campaign ever? Time to practice your video skills because a few awesome videos will help you get the attention of new leads this year.
Back-to-school is always a stressful time of year when parents start feeling anxious about their kids and how they’ll do with their new teachers, other kids at school, and their school work. You want to give them one of the most powerful tools for building confidence, self-esteem and habits for success; your martial arts program. Video is going to be one of the best ways to get in front of those prospects before they come take a trial class.
Even if you haven’t mastered the video moves you need yet, you’re going to be able to do that with a few tips and some practice.
5 video scripts to use for your back-to-school marketing campaign.
Remember to relax and add your natural, authentic personality to each of these, and you’ll help parents understand exactly what you’re going to be able to help their children with and why that’s going to put their minds at ease this Fall.
Here are 5 back-to-school video topics and brief sample scripts for you to use as an outline. Fill in specific information, names, details, etc… where appropriate and go start shooting some video! And remember, begin with your hook, before you introduce yourself, and don’t leave without a strong call to action.
All parents want to protect their kids from bullying. Your program can help their kids with the skills they need. So with this topic, think about what you’re teaching and how it impacts bullying.
Example script: “Can your child avoid being bullied this year? Hi I’m Master (name) and at (name of school) we’ve helped hundreds of kids by teaching them the skills and habits they need to stay confident, communicate effectively and build their strength, mind and body. Our classes are designed to help your kids build these skills while socializing with other kids and interacting with adults in a positive way. Our staff will work with your child to learn skills that carry over to their life at school and help them feel confident. Find out if our school is the right one for you and your child. Make sure to click below to sign up for a free trial class.”
- Focus and Concentration
When the body and mind are fit and a child learns a habit of regular exercise, those skills carry over into the classroom. Help parents understand this benefit with your video about your martial arts classes.
Example script: “Proper exercise will help your child focus in the classroom!” “Hi I’m master (name) and at (school name) you’ll see the benefits of our martial arts classes in your child’s ability to succeed at school. Studies show that brain activity and development are enhanced by physical exercise. In our martial arts classes your child will be practicing moves that build strength, flexibility, stamina, cardiovascular fitness and mental agility and focus. We often notice our kids improve their ability to do their homework, and perform on tests. This makes parents very happy. Our staff will work with your child to learn skills that carry over to their life at school and help them feel fit, strong and confident. Find out if our school is the right one for you and your child. Make sure to click below to sign up for a free trial class.”
- Social Skills
Social skills are important and in a martial arts class your kids are guided to socialize in positive, productive ways. Help parents understand the benefits of the social aspect of your classes with your video.
Example script: “Worried about your child’s anti-social behavior? Hi, I’m Master (name) and at (school name) we teach your child positive, productive social skills that benefit them inside and outside the dojo. Our staff will help your child interact with other students, staff and adults in a way that makes you proud. We believe in our tenants of Courtesy, Integrity, Self-Control, Perseverance, Indomitable Spirit and we Will help your child practice those and learn their value at school as well as in class. Find out if our school is the right one for you and your child. Make sure to click below to sign up for a free trial class.”
All parents know that a strong self-esteem helps in life in general. And to foster that self-esteem we need great teachers and role models. Let parents know that you’re their partner in being that role model and how your program will help build a healthy self-esteem in their child.
Example script: “Martial arts beats all other forms of exercise when it comes to building your child’s self-esteem. Hi I’m Master (name) and at (school name) one of our biggest goals is to help your child develop a healthy self-esteem. With all of the peer pressure your kids face at school it’s difficult to grow up feeling great about yourself. In our classes we’re your partner in helping your kid foster that sense of worth, self-esteem and pride in a way that helps them grow and be great people in the world. Our staff know exactly how to help your child interact, learn, grow and succeed both inside and outside the dojo. Martials arts students enjoy a special sort of benefit because of the mind-body teachings of the sport. Your kid is not only going to be improving their fitness levels, they will be training their minds too. Find out if our school is the right one for you and your child. Make sure to click below to sign up for a free trial class.”
- Sense of Purpose Martial arts can instill a sense of purpose for a child, helping them to stay away from influences like drugs, alcohol and other bad behaviors. Help parents understand this amazing benefit and how your school helps provide it.
Example script: “Do your child’s extracurricular activities keep them from being tempted by bad influences? Hi, I’m Master (name) and at (school name) we make sure that part of the benefit your child gets from taking classes with us is a deep sense of purpose and belonging. When your child feels like he or she matters and that their presence makes a difference, they are much more likely to avoid the multitude of bad influences around them. It’s important to teach this early and often. Our staff know how to foster this sense of purpose and belonging in your child and help them enjoy being part of a community that has each other’s back. Find out if our school is the right one for you and your child. Make sure to click below to sign up for a free trial class.”
Okay, now that you’re armed with some great video scripts, time for the next step. Grab your iPhone and go practice!
We have compiled some of our favorite strategies to kick-start Back to School Season… Use any or all of these ideas to increase your martial arts school’s lead generation this fall!
Access the Back to School Success Guide below: